This
is a case where the timing of the edit (plus some great acting) really
make the spot work.
The script concept from CrispinPorter was already funny: A team of fast food
action heroes in the style of a cheesy 80's television program. |
What gives
the spot its punch is the way the edit creates a huge build-up and then pays
off with a complete anti-climax.
In effect, it's a 28 second title
sequence followed by a 2 second show.
See
the spot (8MB Quicktime)
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Additional
credits
Production Company: Hornet Inc
Campaign Concept:
Crispen Porter & Bogusky
Creative: Tiffany Kossel, Rahul
Panchal, Ryan Kutscher
Producer: Danielle Ameral
Compositing: Gregor Hofbauer
Editor: Anita Chao
Sound Design: Compound
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