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CREATIVE
Timing is Everything
This is a case where the timing of the edit (plus some great acting) really make the spot work.
 
The script concept from CrispinPorter was already funny: A team of fast food action heroes in the style of a cheesy 80's television program.    
What gives the spot its punch is the way the edit creates a huge build-up and then pays off with a complete anti-climax.

In effect, it's a 28 second title sequence followed by a 2 second show.

See the spot
   (8MB Quicktime)

  Additional credits
Production Company: Hornet Inc

Campaign Concept:
Crispen Porter & Bogusky
Creative: Tiffany Kossel, Rahul Panchal, Ryan Kutscher

Producer: Danielle Ameral
Compositing: Gregor Hofbauer
Editor: Anita Chao
Sound Design: Compound