When people think of "film" they
have many strong associations, none of which have anything to do with providing
refugee aid.
This was the perception problem for FilmAid, an international aid organization
that uses mobile projection units to deliver health, educational,
and entertainment content to war refugees.
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Our
solution was to focus the brand on the unique advantages that film
has as a communications medium.
This focus was reflected in a new tagline-
“The
True Power of Film”- and illustrated in a series of print
ads.
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Additional
credits
Location Photos:
FilmAid International
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