New York Jets football
team is defined less by its on-the-field success than by its fans, who
pride themselves on being some of the most loyal and extreme in all of
football.
To promote the team's website, we developed a spot
chronicling one fan's determination to stay |
close to the
team. From sunup to sundown, a cardboard cutout of Jets quarterback
Chad
Pennington is his constant companion.
Of course, there's an easier and better way. Just
go to newyorkjets.com.
See the spot (7MB Quicktime) |
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Additional
credits
Production Company: Hornet Inc
Director of Photography: Hernan Otano
Producer: Joel Kreitzman
Editor: Anita Chao
Sound Design: Compound
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