| The
idea for this series of spots was to have the bottle act out the
brand characteristics: bold, unexpected, and a bit vicious.
With simple scripts such as JWT provided, there is added pressure on
the production to be exactly right.
|
In this spot, a pristine
white background creates a severe
atmosphere. The music
is jangly and slightly off-key. The timing of the edit builds gradually
and then cuts off like a guillotine.
See the spot (6MB Quicktime) |
|
Additional
credits
Production Company: Hornet Inc
Concept: J.Walter Thompson
NY
Agency Producer: Xander Strohm
DP: Thaler Films
Editor: Anita Chao
Producer: Hana Shimizu
|
