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The Paris Review is
one of the world's most prestigious fiction quarterlies with a long history
of discovering great writers on the cutting edge. Over
time, however, the brand had come to be viewed by many as disconnected and stuffy. Our solution was to recast The Paris Review brand not just as a source of quality writing, |
but also... and more
importantly... as a source of inspiration to anyone who approaches life
with a creative mindset. This brand strategy is expressed in a print campaign where people of all walks of life creatively edit and revise their own experiences as they are happening. |
Additional
credits Brochure Design: Tai Tran |